Visitors to Thailand at all time High

Visitor numbers to Thailand hit an all-time high in   2013, up almost 16% on 2012. In total 22.3 million people visited from   overseas. The TAT is expecting 2013 to shatter more records and the latest   statistics show that they are well on track to hit the target of 24.5 million   visitors. Many officials are privately expectant of pushing through the 25   million barrier. 

 

 

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Tourism   is one of Thailand’s   key industries contributing over 6% of the country’s GDP and totalling   revenues of 1.149trillion baht a year (US$38.5bn). The recent growth is all   the more remarkable for the fact that not only is the baht at a record high,   but economic times are difficult in the western world, which traditionally   has provided high numbers of holidaymakers. The Thailand tourist industry has   countered these two negative factors by seeking out new markets, embracing   online marketing and the niche targeting of markets.

 

While   there has been a decline in the ratio of visitors from the economically   struggling European Union, tourist numbers from Russia and other eastern European   countries is seeing sharp rises. According to statistics from Thailand’s Immigration Bureau, almost 600,000   Russians holidayed in Thailand   in the first quarter of this year. That’s more than Britain and Germany combined.

 

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However   the numbers from Russia   are dwarfed by the explosion in tourism catering to Chinese visitors. Over   1.1 million Chinese tourists visited Thailand from January to March   this year. It is the fastest growing market and has almost limitless   potential. The number of middle class Chinese looking to travel overseas is   set to grow and grow and Thailand   has already firmly established itself as a most favoured destination. The   Chinese invasion was further fuelled by the fact that the biggest hit at the   Chinese box office in 2012 was the feel good, road trip movie ‘Lost in Thailand’

 

 

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One of   the reasons that Thailand’s   tourism is cresting a high is that, despite the relatively expensive Thai   Baht, it still offers exceptional value for money for everyone’s pocket no   matter how big it may be. Whether it is budget accommodation or unconstrained   luxury, Thailand’s   offering is still very competitive on the international scale. In addition,   there is a surfeit of areas of outstanding natural beauty and the legendary   warmth and hospitality of the Thai people. When it comes to looking after   visitors, Thailand   has got it right

 

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www.bangsaray.com

About John Sheehan

Talay Sawan (Paradise Cove) as it is affectionately known by the local residents, is the first luxury residential development in Bang Saray. Occupying a unique and prime beachfront freehold location totaling some 17,600 m2, the project is prominently located in the very heart of the fishing village.

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